Afterplots

A house in your territory just listed. We mail the neighbors most likely to hire you.

The listing isn't who you mail — it's the signal. Afterplots watches neighborhood activity, finds the homeowners most likely to need your trade, mails personalized postcards, and alerts you the moment someone engages.

We don't sell leads. We create the outreach that earns them.

Free to start · 2 homes · no credit card. No mail ships until you approve it.

Real Afterplots postcard mailed for a neighborhood solar campaign — personalized property review, analysis findings, and a tracked QR code.Real mailed postcard

Generated, printed, and mailed by Afterplots — scanned by a real homeowner.

Why neighbors matter

When listings and permits cluster in high-end and rising neighborhoods, the block wakes up.

  • Some homeowners start thinking about selling.
  • Some start planning upgrades they've delayed.
  • Some simply pay closer attention to what's happening on their street.

That's why anyone who works neighborhood by neighborhood has always watched for listings — they just haven't had a way to act on those signals automatically.

Afterplots turns neighborhood activity into personalized outreach, one home at a time.

A week with Afterplots

Listing on Monday. Postcards Wednesday. Phone rings Friday.

  1. 01

    Monday

    A house lists in a high-end neighborhood — the block around it wakes up

    Block signal · new listing

    128 Maple Ave · 1,840 sqft · built 1998

    The listing reveals opportunity. Afterplots focuses on neighborhoods that match your business.

  2. 02

    Same morning

    The neighbors around it get scored for your trade

    Neighbors around 128 Maple Ave

    • 134 Maple Ave92
    • 140 Maple Ave87
    • 2 Oak Ln74

    Each nearby home gets a 0–100 fit score. You approve the shortlist before anything goes to print.

  3. 03

    Wednesday

    Personalized postcards mailed

    Real postcard from an Afterplots neighborhood HVAC campaign.

    Each home on your shortlist gets its own postcard — personalized copy, custom artwork, and a QR code linked to a private landing page.

  4. 04

    Friday

    A homeowner scans the postcard

    Postcard scan · 2:14 PM

    134 Maple Ave — alert sent to your phone

    You get an instant alert, they land on a booking page, and Afterplots keeps you top of mind automatically.

Illustrative walkthrough on a single trigger. Real Afterplots-generated postcard shown; addresses and timestamps are examples.

Real campaigns by industry

Real postcards. Real research notes. Pick your trade.

Every postcard below was generated by Afterplots, printed, mailed, and scanned by a real homeowner. Tap a trade to see the research notes that produced it.

9 trades9 US citiesAll mailedAll scanned
Solar postcardMailedScanned

Click either side to zoom in.

Front

Back

Live campaign

Property snapshot

2 Dade Drive, Charleston, SC 29407

West Ashley · owner-occupied

After Plots Neighbor Lead Score

79

0–100 · based on Solar

  • Beds4
  • Baths3
  • Sqft2,592
  • Year1966
  • Last sale$565,000 (2016)
  • TypeSingle Family

Why Afterplots scored this high as a strong solar prospect

  • Large 2,592 sqft ranch — big roof footprint
  • 1966 build — likely older electrical system
  • 0.4-acre lot, owner-occupied decision-maker
  • $720k+ market value — long-horizon homeowner

Real Afterplots campaigns. Each postcard above was generated, mailed, and scanned by a homeowner. Property data from public assessor and portal records.

Don't see your trade? Browse all use cases →

What happens after the mail hits

Real platform volume, benchmark response bands, and one illustrative path from mailbox to revenue.

Platform totals

Cumulative across Afterplots workspaces.

  • 58,200

    Postcards mailed

  • 4,360

    Homeowners engaged

Postcards mailed are print-and-mail jobs submitted through Afterplots. Homeowner engagement includes scans, calls, repeat visits, and non-mail sources.

Response benchmarks

Illustrative bands for personalized neighborhood mail — not platform averages and not a forecast for your territory.

  • 6–8%

    Average engagement rate

  • 15–20%

    Average consultation rate

Same bands published on the ROI page. Use them to plan; measure your own campaigns in Results.

From mailbox to revenue

When high-activity neighborhoods are activated, mail turns into measurable business outcomes.

Illustrative example

Based on 1,200 homes mailed per year (Growth plan)

Painting trade · $6,500 average project · modeled, not a customer case study

  • Homeowner engagements

    96

  • Consultations

    19

  • Closed projects

    4

  • Modeled revenue

    $31,200

  • Modeled ROI on annual plan

    7.4×

Example assumptions
  • 8% engagement on 1,200 homes → 96 homeowner engagements
  • 20% of engaged homeowners request a consultation → 19 consultations
  • 25% close rate → 4.8 closed projects (4 rounded in summary above)
  • 4.8 × $6,500 = $31,200 modeled revenue vs $4,200 annual Growth list spend (7.4× modeled ROI)

Pricing

Pay per neighbor, not per seat

Each plan is priced per home mailed — neighbor ranked, postcard personalized, and tracked from mailbox to booking. Growth and Scale add retargeting audiences after mail. We don't sell leads — we deliver the outreach that earns them.

Try

Free

2 homes to start · no credit card

Includes

  • Neighbor ranking
  • Postcard preview
  • Landing page preview
Create free account

Starter

$100

25 homes, one-time

Includes

  • Neighbor ranking
  • Personalized postcards
  • QR tracking
  • Booking pages
Start Starter plan
Most popular

Growth

$350/mo

100 homes/month

Includes

  • Neighbor ranking
  • Personalized postcards
  • QR tracking
  • Booking pages
  • Signal automations
  • Slack & CRM integrations
  • Retargeting audiences
Start Growth plan

Scale

$800/mo

250 homes/month

Includes

  • Neighbor ranking
  • Personalized postcards
  • QR tracking
  • Booking pages
  • Signal automations
  • Slack & CRM integrations
  • Retargeting audiences
  • Territories & team messaging
  • Lookalike audiences
Start Scale plan

No retainer. No per-seat fees. No mail ships until you approve it. Model revenue per homes mailed, or see the full feature comparison on the Features page.

The next listing in your territory is already a signal.Make sure you're in the mailbox when it happens.

Start free — see your neighborhood

Free to start · no credit card