FeaturesNeighbor Lead Score
The proprietary score nobody else has — 0–100 per door, tuned to your trade
The Afterplots Neighbor Lead Score is a deterministic 0–100 fit rating Afterplots assigns to every neighbor around a signal. It is computed from structured facts about the home — only fields backed by a public listing page, an assessor record, or an official public record — and run through trade-specific rules driven by your Profile. You see one number per door, a 'what we checked' Q&A with a source badge on every answer, a quick compare against the anchor signal, and a separate lookalike rating for structural similarity. No vibes, no black box.
How operators use it
- Step 01
Pick the anchor
Open a Property Listing or Permit listing in Property Search and choose 'Get Neighbor Afterplots Scores'. The anchor's structured fields drive the comparison.
- Step 02
Afterplots scores the doors
Afterplots discovers neighbors in your radius, gathers public listing and assessor evidence per address, runs the trade-specific formula from your Profile, and renders a 0–100 score, lookalike, and list order on the map.
- Step 03
Save the rows you want
Save high-fit neighbors to Neighbor List with the score, evidence, quick compare, and operator note attached — ready for postcard, landing page, mail, automations, and exports.
What it does
Each capability below is a real surface in the Neighbor Lead Score screen — exactly what the team will see and use the first day they sign in.
A deterministic 0–100 number
The Lead Score itself is computed by deterministic Afterplots code — not a model guess. Given the same structured inputs, it returns the same number. The score doesn't drift between runs, it doesn't hallucinate, and you can defend it in front of a sales meeting.
Profile-driven trade rules
Your Profile selects the formula branch — landscaping, real estate, roofing, plumbing, HVAC, electrical, interior design, home appraisal, or a general business. Each trade has its own rules: roofing weights age and roof-relevant evidence, real estate weights price-band similarity, landscaping weights lot size and pool flags, and so on. Switch trades in Profile and the same neighbor pool re-ranks for the new way you sell.
Every fact is labeled with where it came from
Every detail that moves the score carries a small label: 'public listing page', 'assessor record', or 'official public record'. Anything Afterplots can't verify against one of those sources doesn't move the score. Open a row and you can see exactly what was checked — the receipts are right there.
Anchor signal comparison
The score isn't just about the neighbor in isolation. It's about how each neighbor compares to the signal that triggered the run — beds, baths, square footage, year built, lot size, last sale year, and home type. Neighbors that look like the anchor on the dimensions that matter to your trade rise to the top.
Separate Lookalike score
Alongside the Lead Score, Afterplots reports a Lookalike score ("Like signal home") that captures structural similarity to the anchor. It's a separate, comps-style rating so you can spot a hot block where every house is the same era and size — not the same number that already weighted your trade.
Quick compare on every row
Each scored neighbor renders a compact 'quick compare' chip set vs. the signal: beds, baths, sqft, year, lot, pool, last sale year, and listing status. It's the one-glance answer to 'why did this row score the way it did?' without opening a deeper panel.
Structured 'What we checked' Q&A
Open a row and Afterplots shows a structured Q&A — the planned questions for that trade, the answers it found, and a source badge on each one. Marginal answers stay marked 'unknown' instead of bluffed. Operators verify what they need, mail what they trust.
Map quality tiers tied to the score
Map pins use the score and evidence depth to color the tier — strong fit, marginal, or thin data. The map and the table tell the same story so a rep glancing at the screen knows which doors deserve the next 30 minutes of attention.
Three score tiles, one ranking
Inside the scoring flow, every neighbor shows three tiles: Fit (the Neighbor Lead Score), Like signal home (lookalike), and List order (a blended sort key Afterplots uses to rank the shortlist). One screen, one ranking — no spreadsheet sort wars.
Non-residential guard
When assessor land-use or public listing evidence flags a parcel as non-residential, the score is automatically capped low. Strip-mall LLCs and church parcels don't sneak into the top 10 of a residential push.
Permit-proximity bonus
When permit listings are part of the run and Afterplots can verify a same-block residential permit with relevant trade context, the score gets a bounded bonus on doors near that activity. The bonus is capped, source-checked, and only applied when the public record actually supports it.
Plain-English operator note
Every scored row carries a one-line operator note — what the score is really saying about that house in human terms. It's the line you can paste into a team chat or a route brief without rewriting the rationale yourself.
Score floor for automations
Automations use the same Lead Score as a hard floor (default 70). Rows below the threshold are dropped before they ever reach Neighbor List, so unattended runs don't pollute the queue with marginal matches. Raise the floor when you want a smaller, sharper batch.
Block-walk and route mode
Route mode uses the score to pick which doors stay on a walking line and prints a walk card with each row's Lead Score, ordered along the route with left/right tags. The crew works the highest-fit doors first without rebuilding the list on a clipboard.
Score travels with every export
The score is preserved on Neighbor List rows, lands as the lead_score column on CSV exports, shows on the per-row PDF, and is included in audience export shapes when you wire ad platforms in Integrations. The same number your team trusts in the console is the number your CRM and ad platform receive.
Smart 24-hour reuse
Recent scoring runs stay handy for 24 hours, tied to the listing you opened, the radius and route you set, your Profile, and any permit context. Re-open the same anchor and the shortlist is already waiting. Click Refresh data when you want a clean run that re-checks public sources end to end.
Why operators trust the number
Spray mailers don't beat block-walking — but spray mailers don't sit at the top of a 100-row neighbor table either. The Neighbor Lead Score is what lets a small team work like the best block-walker on the street: fewer doors, higher-fit doors, every choice defensible against the evidence Afterplots collected.
Availability
Included on every paid tier; Try workspaces get a guided one-session preview. Automation score floors require Growth or Scale.
Pairs well with
- Search & signals
Property Search
Where every scoring run starts — pick the anchor signal.
Explore feature → - Lead workspace
Neighbor List
Saved high-score rows live here with the rationale attached.
Explore feature → - Signal automations
Automations
Set a minimum Lead Score and let unattended runs fill the queue with high-fit doors.
Explore feature → - Brand & billing
Profile & branding
Your Profile picks the trade rules that weight the score.
Explore feature →