ROI

Business owners buy revenue — not scan rates

Afterplots tracks the funnel from mailbox to consult: QR scans, property-report views, and booked conversations. This page shows what to measure, what "good" looks like on personalized mail, and a calculator to model revenue generated per homes mailed. The biggest conversion lifts come from calling while interest is hot, booking-first landing pages, and branded homeowner follow-ups — not more mail volume alone.

Benchmark bands are illustrative for property-specific postcard programs — not Afterplots customer data, not legal or financial advice, and not a forecast for your territory.

Metrics to track

Engagement metrics are inputs. The output that matters is closed revenue against mail spend.

QR scan and Phone Call Rate

Afterplots achieves a higher rate by mailing personalized postcards only to highly scored neighbors in high-activity, highly sought-after neighborhoods.

Poor<2%
Good3–5%
Afterplots6–8%

Landing page & property report engagement

Afterplots achieves a higher engagement rate by sending every scanner to a property report built for their home and street — matched to the postcard in their hand.

Poor<50% of scanners
Good60–70%
Afterplots75%+

Consultation conversion rate

Afterplots achieves a higher rate with instant call-now alerts on scan, one-tap consult booking when contact is already on file, branded homeowner follow-up emails, Google retargeting for engaged scanners, and owner phone and email from Lead enrich for direct follow-up.

Poor<5%
Good8–12%
Afterplots15–20%

The number that matters

Illustrative Growth plan year

Skip the vanity metrics. Here's what the mailbox-to-money path can look like on Growth — 1,200 homes mailed in a year at the Afterplots Ideal Scenario (8% QR and phone call rate, 20% consultation rate, 25% close on a $6,500 illustrative painting ticket).

Same assumptions as the homepage modeled example.

Homes mailed

1,200

Property report views

Consultations

Closed projects

4.8 modeled

Revenue generated

$31,200

ROI multiple

7.4×

$4,200 annual list

Targets worth aiming for: on personalized, property-specific mail, many operators look for 5%+ QR scans and 10%+ of scanners requesting a consult. Hitting both is a strong sign your mail is working harder than a typical saturation drop. Once campaigns are live, Results in your console tracks scans, consults, and booked jobs from your real sends.

The funnel above is illustrative — not a customer case study and not a promise of what you will see. Switch between Strong · painting (matches the homepage) and Conservative · generic (planning baseline). Operators who respond within the first hour after a scan — call-now alerts, one-tap booking, and branded follow-up emails — typically see stronger conversion than teams that wait for a Monday report. Use the calculator below with your industry, plan, and ticket size.

Loading funnel example…

What one credit buys

Each Afterplots credit is a scored neighbor lead pack — property report landing page, postcard creative, QR tracking, and mail when you approve. Published per-credit list prices:

Afterplots published tiers — per-credit cost
Tier	Credits	Billed	Price	Per credit
Starter	25	One-time	$100	$4.00
Growth	100	Monthly	$350/mo	$3.50
Scale	250	Monthly	$800/mo	$3.20

Starter, Growth, Scale tiers at publish. The calculator above uses published annual Growth or Scale list prices — each credit covers scoring, creative, landing page, and mail fulfillment when you approve.

Compare plan cards on the homepage or see the Results feature for tracked calls, consults, and booked jobs in your console.

Ready to see the funnel on a real block?

Start free with two Build Lead credits — scored shortlist, postcard creative, and a property report preview — then measure scans and consults in Results when mail is live.

Start free — see your neighborhood Compare plans

ROI calculator

Revenue generated per homes mailed

Business owners buy revenue, not engagement. Model the funnel — QR scans, consultation requests, and closed jobs — against published Growth or Scale annual list prices. Volume matches each plan's annual credits (1,200 for Growth, 3,000 for Scale). Nothing is saved. Illustrative math only, not a revenue promise.

1. Your ticket
2. Your funnel
3. Revenue ROI

When you close the job, what does a typical project bring in? And what share of consultations turn into a signed contract?

Your industry

Picks an illustrative average ticket for Solar — edit the number below to match your books.

Average revenue per closed project ($)

Many installs land around $20k–$30k before incentives. Illustrative only — not a quote or revenue promise.

Close rate — consultations that become sales (%)

Of the homeowners who sit for a consult, what share typically signs?