FeaturesMulti-channel sequence
One saved row, five touches — email, call, mail, a tracked landing page, and Google retargeting
Afterplots is the workspace where a single Neighbor List row becomes a five-touch sequence. Lead enrich finds an owner email and phone for verified follow-up. Create Postcard generates the mailed piece with a matching personal landing page and a tracked QR. When someone scans, you get a call-now alert, they see a booking-first page, and branded homeowner emails keep the thread warm. On Growth and Scale, consented rows sync to Google Ads retargeting after mail ships — and engaged scanners can feed attribution. Same name, same offer, same brand — different channels meeting the homeowner where they are.
How operators use it
- Step 01
Save the row
Pick the signal in Property Search, score the doors with the proprietary Neighbor Lead Score, and save the rows that fit.
- Step 02
Run Lead enrich
On rows with a public-record owner, one click looks up a phone and email. The primary contact is set on the row. Verify before outreach.
- Step 03
Create the postcard pack
One click generates the per-house postcard, the matching personal landing page, and the tracked QR — all keyed to that home.
- Step 04
Send the sequence
Mail the postcard with Afterplots, then run the email and call from the verified contact. When they scan, call-now alerts fire, branded homeowner emails queue, and views and scans stream back to the same row.
- Step 05
Google Ads audience syncs after mail
On Growth and Scale, consented rows stage into Google Customer Match retargeting lists ~3 days after mail ships. Connect Google Ads once on Integrations → Audiences; packs update as rows move through the sequence.
What it does
Each capability below is a real surface in the Multi-channel sequence screen — exactly what the team will see and use the first day they sign in.
Touch 1 — Email the owner
When the public record names the property owner, one click on the row uses Lead enrich to find an email for that owner. The first email is copied into the row's Marketing contact, ready for a verified, personal email from you (Starter, Growth, and Scale).
Touch 2 — Call the owner
The same Lead enrich run brings back up to five phone numbers, with the primary phone set on the row. Your team places a verified call with the home's score, signal, and the line you'd use for that block already in front of them.
Touch 3 — Mail a customized postcard
One Create Postcard click generates per-house artwork, on-card copy keyed to that home, the landing page, and the QR — together. Afterplots routes printing and postage; Starter, Growth, and Scale include mailed postcards. 500 cards, 500 different layouts.
Touch 4 — Land and measure with a tracked QR
The QR on every postcard points to that row's personal landing page. The page mirrors the postcard's story. Views and scans count per row; your CRM and Slack get a real-time alert the moment the homeowner engages. On scan, paid workspaces also surface a Call now banner on the row and send operator call-now alerts when an enriched phone is on file.
Instant follow-up after a scan
Branded homeowner nudge and reminder emails schedule automatically after a QR scan when marketing email is on file. Operator-branded templates with your logo and property context keep the conversation warm in the first hour — when interest is hottest.
Touch 5 — Google Ads audience
On Growth and Scale, consented rows sync to Google Customer Match retargeting lists ~3 days after mail ships — wired on Integrations → Audiences, not a separate export step. Landing page views and QR scans feed attribution so you can see which mailed rows came back online. On Scale, booked consults and won jobs can seed Google lookalike audiences when your consented seed reaches platform minimums.
One brand, one offer, five channels
Profile is the single source of truth for the logo, signature offer, phone, and website. Every touch — email, call notes, postcard art, landing page, retargeting creative — picks them up so the homeowner sees a coherent message regardless of which channel hits first.
One row, one timeline
Saved rows in Neighbor List carry every artifact in one place: the score, the rationale, the owner contact, the postcard art, the landing URL, mail status, and view + scan counts. There's one source of truth for what each touch did — no spreadsheet reconciliation on Friday.
Verify before outreach, every time
Enriched contacts come with a clear verify-before-outreach reminder. Public-record lookups are a head start, not a green light to dial. The team confirms identity before the call or the email goes out.
Sensible spend, one try per lead
Lead enrich runs once per row. The button turns off after a search so a teammate can't accidentally re-spend on the same lead. Mailed postcards are queued with a clear date and an optional approval step before they ship.
Honest about no-match
When enrichment runs but doesn't find a usable phone or email, the row says so plainly — and you still have the mailed postcard, the landing page, the QR, and Google retargeting on Growth+. Three touches is still a campaign; the email and call become opportunistic when the contact lands.
Suppressions travel with you
The workspace suppression list (managed in Integrations) carries across all five touches and into Google Ads audience sync. Do-not-contact means do-not-contact — across email, call list, postcard recipient overrides, and retargeting packs.
Run it unattended when the rhythm clicks
Automations can score the doors, save the strong-fit rows, generate the postcard pack, and queue mail on a daily cadence. You step in for the email and the call when the contact lands — Afterplots handles the mail and the landing page in the background.
Measure across all five channels
Every touch leaves a footprint on the row: mail status updates, landing-page views, QR scans, inbound calls to the campaign tracking number on the card, Google Ads audience pack status, and any engagement your CRM records from the email and outbound call. Results rolls it up so the team can answer 'which channels are working on which blocks?' from one screen.
What this replaces
Most teams running multi-channel outreach are stitching together a list builder, a contact-finder tool, a design tool, a print broker, a microsite, a QR generator, an ad-platform list upload, and a CRM — and writing a Monday-morning summary that pulls reports from each one. The Afterplots five-touch sequence collapses all of that into one row, one brand, and one timeline.
Availability
Postcard, landing page, and QR generation included on every paid tier (Try is digital-only). Afterplots-routed mail unlocks on Starter, Growth, and Scale. Lead enrich (email + phone for the owner) unlocks on Starter, Growth, and Scale. Real-time CRM and Slack alerts on Growth and Scale. Google Ads retargeting audience sync after mail unlocks on Growth and Scale; conversion lookalike seeds unlock on Scale. Workspace viewers see results read-only.
Pairs well with
- Contact enrichment
Lead enrich
Powers the email and the call touches by finding an owner phone and email on the row.
Explore feature → - Customized creative
Postcards, landing pages & QR
Powers the mail and the landing page + QR touches with per-house creative.
Explore feature → - Signal automations
Automations
Run the mail + landing page + QR touches unattended on a daily cadence.
Explore feature → - Google Ads sync
Audiences
Touch five — Google Customer Match retargeting lists and Scale lookalike seeds, synced from consented rows after mail.
Explore feature → - Connect your stack
Integrations
Wire real-time CRM and Slack alerts on view, scan, and printer-ready — plus the Audiences tab where Google Ads OAuth and retargeting packs live.
Explore feature → - Measure what mailed
Results
Tracked inbound calls, consults, booked jobs, and cost per booked job — the payoff after the five-touch sequence runs.
Explore feature →