One button — postcard, landing page, and QR built for that exact house

How operators use it

1. Step 01

   Save the neighbor

   Score the doors with the proprietary Neighbor Lead Score and save the strong-fit rows to Neighbor List with anchor context attached.

2. Step 02

   Create the pack

   Click Create Postcard. Afterplots generates the artwork keyed to that house, writes the on-card copy, builds the personal landing page, and sets up the QR — all in one run.

3. Step 03

   Polish the layout

   Open the PostCard Creator, place the logo corner and the QR slot, and export a print-ready JPEG. The card you preview is the card the printer ships.

4. Step 04

   Mail and measure

   Send the card from the same row (or from your own broker), then watch views and scans accrue per row. Your CRM and Slack get a real-time ping the moment a homeowner engages.

What it does

Each capability below is a real surface in the Postcards, landing pages & QR screen — exactly what the team will see and use the first day they sign in.

• One button, three artifacts

  Hit Create Postcard on a saved row and Afterplots generates the postcard hero artwork, the matching personal landing page, and the QR pointing at that page — together, in one run. The team doesn't toggle between a design tool, a microsite builder, and a QR generator.

• Per-house artwork keyed to the signal

  Each row's artwork is generated for that specific home — its street, its era, the listing or permit signal that anchored the run. Two saved neighbors on different blocks get two different cards. 500 mailers, 500 different cards, all on-brief.

• Marketing copy baked into the art

  Headline, subheadline, signal bridge line, signature offer, phone, and website are composed onto the postcard image as part of the render — not laid on top in a separate text layer. The card you preview is the card the printer ships.

• Brand handoff from Profile

  Logo, headline defaults, signature offer, phone, website, services, specialty, differentiators, and reference photos all flow from Profile into the run. Update the brand once and the next 100 cards reflect it.

• PostCard Creator for layout polish

  After the artwork lands, the PostCard Creator opens a 6×4-inch print-ready canvas and lets you pick which corner the logo sits in and where the QR lands — with a clean white pad and a short scan invite under the QR — then exports a print-ready image.

• Personal landing page per row

  Each saved neighbor gets their own private landing page with personalized copy, a hero image, an optional reference-work gallery, optional customer quotes, and a section that ties back to the listing or permit that triggered the run. The mailbox story and the phone story stay one continuous experience.

• Postcard preview embedded on the LP

  The landing page renders the saved postcard image on the page — the homeowner sees the same card they hold in their hand. No 'this lead-gen page looks nothing like the mailer' disconnect.

• Personalized address strip

  Landing pages include a 'Prepared exclusively for' strip with the recipient's address pulled from the row, so the page feels written for that household — not a generic template that anyone with the URL would land on.

• Tracked QR that knows it's a scan

  The QR on every postcard tags the visit as a scan, so Afterplots can tell a phone scan apart from a regular page visit. Each row shows a live view count and a separate scan count; the sidebar highlights rows with new activity since the last time the team checked.

• Real-time alerts to your CRM and Slack

  Wire your CRM and Slack once in Integrations and Afterplots pings them the moment a homeowner views the landing page, scans the QR, or the postcard is ready at the printer. The team sees the moment of engagement, not the morning-after report.

• Print-ready, standard postcard size

  Output is a standard 6×4-inch first-class postcard at high print resolution. Bleed, safe-area, and printer-check guidance are right there in the editor — bring your own print broker if you have one, or let Afterplots handle print and postage end to end.

• Afterplots-routed mail

  When the workspace plan supports mailed postcards, send the saved card from the same row. Afterplots picks the next eligible business day in Eastern time (skipping Saturday and Sunday), submits the print/postage job, and logs every status update on the row.

• Approval queue for accountable mailing

  Workspaces that opt into the approval queue see a pending state on every send until an admin clicks approve from Profile. The button label changes from Mail postcard to Request mailing so reps know exactly what they're triggering.

• Return-address flexibility

  Use the return address saved on the workspace by default, or — for a single send — explicitly switch to the neighbor's mailing line as the return for that one card. Either way, the choice is logged on the row.

• Recipient addressing rules

  Default addressing is Home Owner at the property; per-row contact fields from Neighbor List and Lead enrich can override with a real first/last name; assessor-record owner names can substitute when enrichment supplies them. The team always knows what name will print.

• Address checked before it ships

  Every queued send is run through Afterplots address verification before it leaves for the printer, so misformatted addresses fail visibly with a fix-this message — they don't quietly waste a card and a stamp.

• Cancel before it goes to the printer

  You can cancel a card right up until the printer says it's ready to mail. Once it's ready, that's the final state — and your CRM and Slack get the same heads-up at the same time.

• Per-row PDF handoff

  Need to brief a homeowner, a partner agent, or your own ops lead? The per-row PDF includes the workflow status, lead score, ranked summary, compare lines, research notes, landing URL with views and scans, mail status, and an optional second page with the postcard image itself.

Pairs well with

• Homeowner chat

  Landing page chat

  Live homeowner chat, consult booking, and full transcripts on every paid personal landing page.

  Explore feature →
• Four-touch sequence

  Multi-channel sequence

  The mail + landing page + QR touches in the four-touch sequence that Afterplots orchestrates per row.

  Explore feature →
• Lead workspace

  Neighbor List

  The row each postcard, landing page, and QR is built for and tracked against.

  Explore feature →
• Proprietary scoring

  Neighbor Lead Score

  The score and rationale your card and landing page already inherit when the run starts.

  Explore feature →
• Signal automations

  Automations

  Let unattended runs generate the pack and (optionally) queue the mail next business day.

  Explore feature →