Solar installers
When a block moves, the right roofs to quote are already on the map — Afterplots picks them out
Residential solar lives or dies on hitting the right homes — owner-occupied, larger lots, the right roof orientation and age, and an aging electrical system that's already on the homeowner's mind. Afterplots watches the blocks where those homes turn over, scores each door for solar fit using your Profile, and ships per-house creative so your reps spend the day on roofs that actually fit — not a ZIP-wide blast.
Solar is a high-ticket trade — every door has to fit
Residential solar is among the highest-ticket home-improvement trades, often bundled with re-roof work. The economics push you toward fewer, better-fit doors instead of spray mail — owner-occupied homes, larger lots, the right roof age, the right home value band. Afterplots is built to surface exactly those rows when a block is moving and your team is ready to quote.
Playbook
- Step 1
Watch the blocks that drive solar interest
Property Search gives you a daily snapshot of just-listed, just-sold, and recently rented homes alongside Afterplots-grounded permit listings on the same map. Re-roof permits and nearby listings are two of the loudest tells that a block is thinking about its home — exactly when solar fits. High Area activity surfaces the busiest blocks first.
- Step 2
Let the score know you sell solar
Profile picks the trade rules that weight the proprietary Neighbor Lead Score. Set your specialty to Solar and the score reflects what matters: owner-occupied parcels, larger lot footprints, home value band, year built, and the documented improvements that signal the right kind of roof for the right kind of homeowner.
- Step 3
Score the doors that fit before you mail anything
Open Get Neighbor Afterplots Scores on the strongest anchor and save only the rows that clear your fit threshold. The 'what we checked' rationale, quick compare against the anchor, and the lookalike rating travel with each row — so a sales lead can defend every door in the batch in front of an ops review.
- Step 4
Mail per-house creative — bundled with re-roof when it fits
Create Postcard generates a postcard keyed to that home and a matching personal landing page with a tracked QR. When your business bundles re-roof with solar, your services list in Profile flows into the copy so the same card can speak to both — without anyone hand-editing 38 postcards.
- Step 5
Follow up warm with Lead enrich
On Starter, Growth, and Scale, Lead enrich looks up an owner phone and email for rows where the public record names the owner — saved on the row, ready for a verified call or email after the card hits the mailbox. The four-touch sequence (email, call, mail, landing page + QR) runs off one Neighbor List row.
- Step 6
Measure the campaign block by block
Landing page views and QR scans count per row. CRM and Slack get a real-time alert the moment a homeowner engages. Audience exports for Google Customer Match, Meta, and LinkedIn stay segment- and suppression-aware when you're ready to layer paid follow-up on the same households.
Honest about what you sell and how
Afterplots surfaces blocks that are moving and lets you reach owner-occupied homes that fit a solar profile — but tax credits, utility rebates, financing terms, and roof-load engineering are your team's responsibility. Don't let creative imply incentives, savings, or warranty claims you can't substantiate; AI artwork is an illustration of the home category, not a literal proposal. Honor do-not-contact lists and any state-level solar consumer-protection rules.
Why solar teams pick Afterplots
Solar reps already know the doors that close. They lose the most time looking for them — bouncing between an MLS feed, a parcel viewer, a contact tool, a design system, and a print broker. Afterplots is one console: signal-led search, a score tuned to the home you're really hunting, per-house creative, mail, and the verified follow-up channels — so the team spends the day on roofs that fit, not on spreadsheets.