Permit-led campaigns
When a permit posts on the block, the rest of the street starts getting curious
Permit-led campaigns turn Afterplots-grounded residential permit listings into a neighbor outreach push — with verifiable source links, work-summary context, and the same Neighbor Lead Score discipline you use for listing-led runs.
Permit signals are quieter, but more telling
A permit suggests a homeowner has already started spending and the block is about to see scaffolding, dumpsters, or a fresh roof. Neighbors notice. Permit-led campaigns let your trade show up while they're still asking 'should we do that too?' — without you implying you have proprietary government data.
Playbook
- Step 1
Read the permit listings in Property Search
On plans that include permit listings, Afterplots assembles residential permit rows with a work summary, the timeframe each source describes, and links back to the public sources Afterplots verified. New rows are flagged so the team spots fresh activity each morning.
- Step 2
Score the block
Open Get Neighbor Afterplots Scores from the permit row and the same proprietary 0–100 Neighbor Lead Score runs — with a permit-proximity bonus when Afterplots can verify a same-block residential permit relevant to your trade through public records. Doors that don't fit stay below the score floor.
- Step 3
Mail and land the page
Create Postcard tailors artwork and copy to the trade and the home nearby; the landing page mirrors the postcard story. The mailbox and the QR scan stay one continuous experience.
- Step 4
Track without overclaiming
Source links stay on the row so you can verify before mailing, and Afterplots Research notes are clearly labeled. You never have to guess where a fact came from in front of a homeowner or a compliance review.
What 'web-grounded' means
Permit listings are assembled by Afterplots from public web sources and verified against the linked pages in the row. Afterplots is not a city, county, or state permitting partner. Treat permit context as routing and creative input — not as an implied government endorsement.
Permit triggers run on automations too
Pick 'new permit web signal' as the automation trigger and the same proprietary Neighbor Lead Score floors apply. The team finds the morning's permit-driven leads already saved on Neighbor List, with research notes and concept artwork attached.