Listing-led campaigns
When a house lists, the block is already paying attention — show up before the open house
Just-listed, just-sold, and for-rent rows are the most reliable conversation starters on any street. Listing-led campaigns turn each fresh listing into a scored neighbor pack that your team can mail and route in the same hour.
The listing is the loudest signal on the block
When a sign goes up — or just comes down — neighbors compare their own house to it. That comparison is the moment a postcard or a knock works. Listing-led campaigns are designed to put your team in front of that comparison while it's still fresh, on doors that actually fit your trade.
Playbook
- Step 1
Anchor every push on a real listing
In Property Search, filter the daily snapshot to fresh for-sale, for-rent, or recently sold rows in the markets you serve. Skip ZIP polygons; the listing is already a sharper anchor than any geography you'd draw by hand.
- Step 2
Score the doors with the proprietary Neighbor Lead Score
Open Get Neighbor Afterplots Scores on the listing and Afterplots assigns a 0–100 fit rating per house, run through your trade's deterministic rules. Save the strong-fit doors to Neighbor List with the rationale, quick compare, and 'what we checked' Q&A attached.
- Step 3
Mail the postcard and route the page
Create Postcard generates artwork and copy keyed to that house and the listing nearby. The QR opens a tokenized landing page with the same story; if you mail through Afterplots, every send is logged on the row alongside the score.
- Step 4
Hand the audience to your CRM and ad stack
Wire signed CRM webhooks for landing views, QR scans, and exports in Integrations. Push a listing-led audience to Google Customer Match, Meta, or LinkedIn shapes when you want paid follow-up on the same households.
What we don't claim
Afterplots is not the MLS, the listing portal, or a brokerage partner. We surface the listing rows you'd see publicly and help you act on them with neighbor outreach you control. You stay responsible for advertising, fair-housing, and disclosure rules that apply to your business.
Listing-led automations carry it further
When the rhythm clicks, set a workspace automation to run the same play every morning: pick the listing trigger (new for-sale, for-rent, or sold), set a Neighbor Lead Score floor, and Afterplots fills Neighbor List for you while you're on calls.